SUCCEED® Blog:

Where #SeriousHorsePeople come to better understand digestive health in horses and its impact and management.

Monday Myth #40: SUCCEED Digestive Conditioning Program is Expensive

It’s a review we hear often enough about SUCCEED: “I like what SUCCEED did for my horse, but it’s just too expensive.” If you are reading this, it’s probably because you’ve heard it too – or even said it yourself.

And you would be right. SUCCEED is expensive. It’s no myth that a $3+ per day price tag is higher than what you see when compared to many other feed supplements on the market.

But before letting the price deter you, take a moment to consider two critical questions:

  1. Why is SUCCEED expensive?
  2. What is my horse’s health worth?

There is a difference between price and value. Here’s a look at why SUCCEED’s price reflects high value in so many ways: the product’s quality, its impact on your horse’s health, the longer term benefits in your horse’s behavior, performance ability and attitude…and the potential savings over time. 

Why Is SUCCEED so Expensive?

As the saying goes, you get what you pay for. You can buy saddles for $3,000 or $300, but you know very well which one is going to be more comfortable (for both horse & rider), last longer, look nicer, and be backed by better service. The same goes for your horse’s digestive health supplement. When you pay for SUCCEED, you are paying for higher quality, human pharmaceutical grade ingredients, derived from unique processing that retains key nutrients, and ongoing research to ensure safety and utility. 

Quality Ingredients

Common oat flour contains about 4 percent beta glucan, a soluble fiber that provides the functional benefits to digestive health. SUCCEED doesn’t contain just any oat flour derived from standard oats (typically full of starch which is decidedly bad for equine gut health). We use specially grown oats that contain more bran and less starch, and we primarily utilize the hull. This ensures a higher concentration of beta glucan in the flour  as much as 16 percent.

The same goes for the oat oil in SUCCEED. We source our oil from a supplier that uses a patented extraction process utilizing ethanol. This retains a higher concentration of polar lipids, a natural constituent of the oat oil, as compared with the more common hexane extraction process which typically destroys them. It’s the polar lipids that provide so many benefits to the structure and function of the digestive tract.

Those are just a few specific examples of the higher quality ingredients and processes used in SUCCEED which cannot be duplicated by another product. (Check out the “What Goes In” series to learn more about the benefits of oat flour, oat oil, and yeast in SUCCEED.)

Dedication to Research and Exceeding Industry Standards

We also work hard to do things the right way. Freedom Health:

  • Maintains a manufacturing facility that meets human pharmaceutical practices, registered with the FDA and following the highest standards for consistency and quality control.
  • Employs two veterinarians on our management team who are constantly providing research, testing, and customer support.
  • Jumps through extensive hoops to make sure our products are properly licensed for sale and meet rigorous regulatory standards.
  • Participates in independent research studies.

And, unlike most supplements, SUCCEED is backed by extensive research that has led to multiple patents. You can find those patent numbers on all of our labels, and vets can access full patent and research information in the Veterinary Center.

What Is Your Horse’s Health Worth?

An expensive supplement does have clear value if it has enough benefit for your horse in terms of health and performance – and even reduces costs over the long-haul.

Gut health is at the core of your horse’s overall well-being. Anything less than 100 percent has far-reaching effects, from nutrient absorption and energy to hair coat and condition to more serious digestive issues. Digestive health also affects overall health which, in turn, can impact the horse’s attitude, trainability, willingness, and ability to perform to full potential. Therefore, your horse’s digestive health has inestimable value.

When your horse’s gut and digestive processes are healthy, you may avoid costly vet visits and treatments. You may even find that your feed bill goes down when your horse’s system is able to more efficiently and effectively digest its feed, allowing you to decrease grains or other products you use for increasing calories. Put it all together, and you’re likely to find that SUCCEED more than pays for itself!

SUCCEED Digestive Conditioning Program Works

Challenge-WB-330-x-330-v2SUCCEED works by supporting the healthy structure and function of the entire equine digestive tract, naturally. But don’t take our word for it. Read reviews from international riders and amateur owners alike to see the value they and their horses get from SUCCEED.

Yes, SUCCEED is more expensive than your horse’s average feed supplement. But price does reflect value when it comes to this high quality supplement, proven to have far-reaching benefits for many horses as well as their owners and trainers. 

Take the SUCCEED Challenge. We are so confident that you will see valuable benefits with SUCCEED that we will give you your money-back, no questions asked, after a 60-day trial period if you aren’t happy with the results.

 

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